What is a landing page and how does it work?

What is a landing page and how does it work?

A landing page is an online page that has an end goal of converting visitors into clients or leads. The main difference between a website and a landing page is that they
typically have a form that allows you to capture a visitor’s information. The other main difference lies in that its sole goal is to convert visitors into leads whereas a home page has more than one goal. At the end of the day an interior design landing page or one page furniture website will have a form on it and doesn’t include much else.

What is a landing page in website?

A landing page is the specific page where a visitor arrives on after clicking on an ad (i.e. google advertisement). A big mistake with marketing especially in the interior design space is leading traffic to a homepage. This leads to leads having a great chance of not converting because there is more to get lost in with other pages on the website. The main goal of the landing page is to provide a quality experience for visitors and driving conversions with a specific message that is tailored to each visitors need.

See here for what makes the best landing page.

Why do you need a landing page?

Once you take a deep dive into the world of online digital marketing you may come across a new term, landing pages. A landing page is a great way to drive traffic as well as improve upon your SEO, on top of building your brand. However, the main goal is to create an effective pay per click (PPC) campaign. When ads are directed to home pages it allows the visitor other options than converting as a lead on your site. The home page has extraneous information that allows visitors to explore other pages and info that is not pertinent. Landing pages lead customers to a specific service with in the interior design, home improvement and furniture industries.

A basic rule of thumb, make sure you have landing pages for all of your marketing ads , especially your PPC campaigns. Fortunately for you landing pages are not hard to build and are easy to maintain. We are here to help with content, hosting and design. Contact us now!

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