Is landing page the same as homepage?

Landing page and “homepage” are not the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. It is key to understand that leads from marketing ads land on your landing page and not your homepage.

“Landing page” and “homepage” do not mean the same thing.

These two pages have very different objectives.

The are a few key areas that sets them apart –

  • The main goal of a homepage is to inspire the visitor and give them a great intro into your brand and what your brand offers
  • The main goal of the landing page is to convert visitors into leads that take the next step through your call to action

It helps to think of a landing page as a “response page.” While a homepage can be deemed successful in a number of ways, and perhaps, also, in varying degrees, the landing page gets a simple pass or fail grade. It passes by achieving a conversion and fails otherwise.

Landing pages are not complicated

The key to landing page success is simplicity. The less going on the better any clutter on the page and you risk distracting visitors, which is bound to lower conversion rates.

Landing pages, therefore, should be simple to create. The suggestions that follow should help. Where it makes sense, I’ll point out how each tip might differ for a homepage.

1. (No) navigation

Let’s begin with what not to put on your landing page: website navigation. You do not want visitors to leave and hop to other pages it should be very focused on what they are looking for. If the ad is for tree removal then the landing page should represent their specific wants and needs.

Make sure that the offer of the ad matches that of the landing page.

What makes a good landing page 2020?

Many great landing pages including several of the examples that we will include below. A common thread between all of them is that they use relatable photos of people to help the visitor envision themselves after getting the offer. Social proof to back up the brand’s can also increase conversion.

One key area in 2020 that you will see in all good landing pages is that they are simple. SIMPLE it they key word. Have one focus on what you want visitors to take away from your landing page. This should tie back to your advertisement. Each product should have its own landing page. It is more upfront costs but don’t be penny wise and pound foolish.

The simple theme continues to the call to action. A call to action is the clear, concise step you would like clients to take as their next step. Typically it can be a call, an email or a sign up form amongst many other things. Take a look at a few landing pages that we like – one area that you will see to is that these are professionally designed and have a simple color that ties into the aesthetic of their website. 2020 was a huge year for online and digital marketing and it will surely continue that trend with all that is going on with the pandemic in 2021. Digital marketing is the next frontier and the landing page is your harpoon to land those big whales that can yield tons and tons of new revenue for you.

How do you convince your visitors to take the next step on your website?

There are so many elements that a great langin page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Reach out to us for your best in class website and landing pages!

How do I create a custom landing page?

Landing pages are one-page marketing websites that are crucial to the success of a marketing campaign. Think of them like the first interaction most will have with your business—except you can directly sell your product or service, or get your potential customer to sign up to your email list. Most landing pages will have people convert to a form but it can also be a call or email.

You can create different landing pages for each of your products or offerings or use different landing pages to target different kinds of customers. For example you can have a landing page for your coats and another for the pants that you would sell.

A great landing page is the first step to a strong online presence.

Creating custom landing pages takes time and experience. To create one,

  1. Choose a template OR start from a blank page – this can be from wordpress, Weebly or Wix
  2. Adjust your mobile landing page layout – most people now a days are searching via phone + making sure that landing pages are mobile optimized for your searchers looking to make a purchase

A landing page does one thing well: focuses visitors’ attention on whatever you’re promoting, with a single call to action that gets people to take the next step with minimal other options/distractions. Landing pages support your marketing campaigns and allow you to capture leads and present targeted messages to a specific audience. See here for more on websites

What is a landing page design?

In digital marketing, a landing page is a web page that is on its own and does not have links to other pages like a conventional website, created specifically for a marketing or advertising campaign. … Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

People typically use landing pages for google ad campaigns amongst many others.

On a normal website that you come across every day the homepage has dozens of potential distractions—links that do not guide you to one clear call to action—the landing page is super focused. Having fewer links on your landing page increases conversions, the chances that someone calls, clicks or emails, as there are fewer tantalizing clickables that’ll carry visitors away from the core focus. That’s why expert marketers always use a dedicated landing page as the destination of their traffic from advertisements.

When most folks venture to a homepage it may look great – the homepage looks amazing and shows off the brand, lets people explore a range of products, and offers additional info about the company’s mission. From here, a visitor can go anywhere—apply for a job, read some press releases, review the terms of service, post on the community boards, etc.

But they won’t necessarily convert – HENCE the landing page goal.

The landing page for this customer serves a completely different purpose. Paired with high converting ads that promote a single offer, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of landing pages! for more see here.

Do I need a website for a landing page?

No, you don’t need a website for a landing page. Let’s dive a bit deeper into an explanation.

I believe this question just requires clarification of what landing pages really are.  A landing page can be a stand-alone page that does not have to be associated with a standard website.  Because of this, you do not need a website to own a landing page.  And there is software available to help you easily create and host landing pages.

You can even use a landing page to create a basic website.  This could be a temporary solution while you build a full website or if it meets your needs, it could be your permanent solution.  If you are searching for a quick and simple solution to build a website, give us a shout via our home page.

Landing pages, however, are a different tool than web pages of a site.

They are not for general use, and do not look like the other web pages, though they can be at the same domain.

Landing pages are built to drive traffic from a specific marketing campaign.

The intent is to focus the visitor solely on the intent of the page, such as the sign-up process.

No distractions.  No other options.  Simply to inform and get user to take the single action noted. This is a great question and one we hear all the time. The site and the landing pages are two completely separate entities in the web design world.