What makes a good landing page 2020?

Many¬†great landing pages¬†including several of the examples that we will include below. A common thread between all of them is that they use relatable photos of people to help the visitor envision themselves after getting the offer. Social proof to back up the brand’s can also increase conversion.

One key area in 2020 that you will see in all good landing pages is that they are simple. SIMPLE it they key word. Have one focus on what you want visitors to take away from your landing page. This should tie back to your advertisement. Each product should have its own landing page. It is more upfront costs but don’t be penny wise and pound foolish.

The simple theme continues to the call to action. A call to action is the clear, concise step you would like clients to take as their next step. Typically it can be a call, an email or a sign up form amongst many other things. Take a look at a few landing pages that we like – one area that you will see to is that these are professionally designed and have a simple color that ties into the aesthetic of their website. 2020 was a huge year for online and digital marketing and it will surely continue that trend with all that is going on with the pandemic in 2021. Digital marketing is the next frontier and the landing page is your harpoon to land those big whales that can yield tons and tons of new revenue for you.

How do you convince your visitors to take the next step on your website?

There are so many elements that a great langin page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Reach out to us for your best in class website and landing pages!

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