“Landing page” and “homepage” are not the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. It is key to understand that leads from marketing ads land on your landing page and not your homepage.
“Landing page” and “homepage” do not mean the same thing.
These two pages have very different objectives.
The are a few key areas that sets them apart –
- The main goal of a homepage is to inspire the visitor and give them a great intro into your brand and what your brand offers
- The main goal of the landing page is to convert visitors into leads that take the next step through your call to action
It helps to think of a landing page as a “response page.” While a homepage can be deemed successful in a number of ways, and perhaps, also, in varying degrees, the landing page gets a simple pass or fail grade. It passes by achieving a conversion and fails otherwise.
The key to landing page success is simplicity. The less going on the better any clutter on the page and you risk distracting visitors, which is bound to lower conversion rates.
Landing pages, therefore, should be simple to create. The suggestions that follow should help. Where it makes sense, I’ll point out how each tip might differ for a homepage.
1. (No) navigation
Let’s begin with what not to put on your landing page: website navigation. You do not want visitors to leave and hop to other pages it should be very focused on what they are looking for. If the ad is for tree removal then the landing page should represent their specific wants and needs.
Make sure that the offer of the ad matches that of the landing page.
Many great landing pages including several of the examples that we will include below. A common thread between all of them is that they use relatable photos of people to help the visitor envision themselves after getting the offer. Social proof to back up the brand’s can also increase conversion.
One key area in 2020 that you will see in all good landing pages is that they are simple. SIMPLE it they key word. Have one focus on what you want visitors to take away from your landing page. This should tie back to your advertisement. Each product should have its own landing page. It is more upfront costs but don’t be penny wise and pound foolish.
The simple theme continues to the call to action. A call to action is the clear, concise step you would like clients to take as their next step. Typically it can be a call, an email or a sign up form amongst many other things. Take a look at a few landing pages that we like – one area that you will see to is that these are professionally designed and have a simple color that ties into the aesthetic of their website. 2020 was a huge year for online and digital marketing and it will surely continue that trend with all that is going on with the pandemic in 2021. Digital marketing is the next frontier and the landing page is your harpoon to land those big whales that can yield tons and tons of new revenue for you.
How do you convince your visitors to take the next step on your website?
There are so many elements that a great langin page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Reach out to us for your best in class website and landing pages!
Landing pages are one-page marketing websites that are crucial to the success of a marketing campaign. Think of them like the first interaction most will have with your business—except you can directly sell your product or service, or get your potential customer to sign up to your email list. Most landing pages will have people convert to a form but it can also be a call or email.
You can create different landing pages for each of your products or offerings or use different landing pages to target different kinds of customers. For example you can have a landing page for your coats and another for the pants that you would sell.
A great landing page is the first step to a strong online presence.
Creating custom landing pages takes time and experience. To create one,
- Choose a template OR start from a blank page – this can be from wordpress, Weebly or Wix
- Adjust your mobile landing page layout – most people now a days are searching via phone + making sure that landing pages are mobile optimized for your searchers looking to make a purchase
A landing page does one thing well: focuses visitors’ attention on whatever you’re promoting, with a single call to action that gets people to take the next step with minimal other options/distractions. Landing pages support your marketing campaigns and allow you to capture leads and present targeted messages to a specific audience. See here for more on websites
In digital marketing, a landing page is a web page that is on its own and does not have links to other pages like a conventional website, created specifically for a marketing or advertising campaign. … Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
People typically use landing pages for google ad campaigns amongst many others.
On a normal website that you come across every day the homepage has dozens of potential distractions—links that do not guide you to one clear call to action—the landing page is super focused. Having fewer links on your landing page increases conversions, the chances that someone calls, clicks or emails, as there are fewer tantalizing clickables that’ll carry visitors away from the core focus. That’s why expert marketers always use a dedicated landing page as the destination of their traffic from advertisements.
When most folks venture to a homepage it may look great – the homepage looks amazing and shows off the brand, lets people explore a range of products, and offers additional info about the company’s mission. From here, a visitor can go anywhere—apply for a job, read some press releases, review the terms of service, post on the community boards, etc.
But they won’t necessarily convert – HENCE the landing page goal.
The landing page for this customer serves a completely different purpose. Paired with high converting ads that promote a single offer, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of landing pages! for more see here.
No, you don’t need a website for a landing page. Let’s dive a bit deeper into an explanation.
I believe this question just requires clarification of what landing pages really are. A landing page can be a stand-alone page that does not have to be associated with a standard website. Because of this, you do not need a website to own a landing page. And there is software available to help you easily create and host landing pages.
You can even use a landing page to create a basic website. This could be a temporary solution while you build a full website or if it meets your needs, it could be your permanent solution. If you are searching for a quick and simple solution to build a website, give us a shout via our home page.
Landing pages, however, are a different tool than web pages of a site.
They are not for general use, and do not look like the other web pages, though they can be at the same domain.
Landing pages are built to drive traffic from a specific marketing campaign.
The intent is to focus the visitor solely on the intent of the page, such as the sign-up process.
No distractions. No other options. Simply to inform and get user to take the single action noted. This is a great question and one we hear all the time. The site and the landing pages are two completely separate entities in the web design world.
How much does a landing page design cost?
Landing pages are the holy grail of lead gen efforts. From facebook to google ads these marketings efforts are what keep the leads flowing! Most businesses today rely heavily on online business and bringing in new clients through marketing. This is something that has drastically changed from 20 years ago.
Landing pages costs can vary and i will let the unbounce folks walk you through pricing. They say that, “As such, we’ve seen agencies charge anywhere from $200-2,000 per landing page depending on the complexity, time to build, and add ons.” Agencies and freelancers are where the pricing will really vary. An agency is more specialized and the quality of work is usually a bit better and is therefore reflected in their pricing. A freelancer from fivver for example will be able to do the work more cost effectively and sometimes the landing pages are built overseas as well. The support and assistance may not be as great but some folks swear by them.
At the end of the day a landing page is a key piece of your digital marketing arsenal. After lots of money is spent on running ads the least you can do is take the last step and have a dedicated place for visitors to convert. Do not let leads escape your funnel. Buy your professionally designed landing pages here.
Do you need hosting for a landing page?
What is hosting one might ask, I valid question that is!
Hosting allows space on a web server for a website to store its files. According to NameCheap, “When a hosting provider allocates space on a web server for a website to store its files, they are hosting a website. Web hosting makes the files that comprise a website (code, images, etc.) available for viewing online. Every website you’ve ever visited is hosted on a server. The amount of space allocated on a server to a website depends on the type of hosting. The main types of hosting are shared, dedicated, VPS and reseller. They are differentiated by the kind of technology used for the server, the level of management provided and the additional services on offer.”
A landing page is similar to a normal website in that it needs to store its files on a web server albeit a smaller amount. Hosting is crucial for the page load speed time and how optimized your landing page is. Make sure that you use a reputable hosting platform so that when a lead goes to your landing page your site loads quickly. This has a large impact on your overall SEO and google favoring your site. Make sure that the landing you do build is optimized in other ways as well. There cannot be too many videos or large files that bog down the landing page or else the landing page will be slowed down. That will only result in a worse user experience for potential leads who are coming through marketing ads that you are running. Make sure that the call to actions are prominent and come up above the fold of your landing page to attract customers to your site. Happy hunting!
How long does it take to design a landing page?
A landing page may be a single page website or separate pages on a multi-page website. The goal of the landing page is to entice leads to fill out the form that a visitor fills out in order to access the service or product that is being sold. As mentioned on a later post, its purpose is to expound upon the benefits of your offer and encourage visitors to convert into leads. Landing pages are created for promoting or selling a product or service and should entice visitors to take an action – this action can be a call, email, form fill or more!
Compared to a website the landing page is much smaller is typically only one page where. a website is usually at a minimum 5 pages. Therefore, the discovery, content creation, and build takes less time than a full blown website. The web design time estimate ranges within 15-80 hours. Our designers are professionals of building the design and content and can create pages quicker than most. The time of landing page development starts from 20 hours. It can vary depending on the complexity of project but we typically turn the landing pages around in less than a business week. We offer free revisions as well to make sure that the landing page is exactly what you are looking for.
To get the juices flowing see some examples of landing pages here, “If you’re looking for interior design inspiration, there’s no shortage of ideas to be found online. In fact, a simple Google search shows there are nearly 5.2 billion pages to look at – talk about information overload! That’s why we’ve made it our mission to round up the best of the best: The greatest interior design websites online whether you’ve got a high budget or no budget, are planning to work with a designer or go it alone.”
How do you layout a landing page?
The goal with a great landing page is to keep it simple. The more options you give to a lead the more chances there are for them to take unwanted steps. A good landing page will typically have minimalistic design with a clear call to action. The design should be attractive and instill confidence in the lead when they happen upon your landing page. Keep the content and the design relevant to the services and or product that you are offering.
A call to action is a next step that the lead should take after they land on the landing page. This can consist of a call, email, calendar schedule and form. The most common call to action is a form that gets emailed to your inbox. The color contrast is something that should be chosen wisely to make that call to action button pop out. Choose a large font to make it easy for leads to grasp what your landing page is all about. Also, make sure that the page load speed time is kept to a minimum. Keep in mind that most people searching are doing so through a mobile device. Make sure that it is mobile optimized.
A landing pages ultimate layout should consist of enough information to build curiosity but not enough to give the lead without having them take that next step. There is a fine balance that your landing page must walk. We strongly recommend having the form as that main call to action to attract leads to take the next step. Your landing page is oftentimes the first interaction that clients will have with the firm. Make sure that it is clean, simple and cuts right to the point. For help building the highest converting lead gen page give us a shout!